The goal of the project was to create a comprehensive campaign that promoted career pathways in pharmacology to a diverse range of educational audiences. The campaign provided clear and engaging information about the field, as well as resources to help interested individuals get started on their path to working in the industry.

As the target audience varied, from primary school to post-graduate level, different approaches and materials were developed to effectively communicate with each group. The campaign included a range of materials such as posters, flyers, booklets, stickers, bookmarks, digital assets and colouring books, each tailored to the needs and interests of the different audiences.